The Meaning of Saudade
Saudade is a word for dreamers. The meaning of Saudade refers to the lingering memory of someone or something that was loved and then lost, with the knowledge that it or they might never return.
The presence of absence
Like the Brazilian musician Gilberto Gil sings in ‘Toda saudade’, this Portuguese term touches upon the presence of absence ‘of someone or some place – of something, anyway’. That is to say, you can have saudades for people or places, as well as sounds, smells, and foods. You can even have saudade for saudade itself. That is because ‘it is good to have saudades’ (é bom ter saudades). There is a certain pleasure in the feeling. Though painful, the sting of saudade is a reminder of a good that came before.
In the spirit of Saudade
Speaking of Saudades, to us the loss of artisans techniques due to modern mass consumption, is devastating. Therefore, our philosophy focuses on collectively preserving (traditional) craftsmanship, by uniting skilled designers and artisans from different countries and cultures.
All our keepsakes are hand made and show a high level of craftsmanship. We create unique jewellery and homeware. Which are only available in limited quantities, to ensure it is as extraordinary as the Collective that inspired it.
Capture the memory that remains
Thus, the word Saudade holds a lot of weight. It could more casually be used to say that you miss someone or something, even if you will see that person or thing in the near future. To us Saudade is all about the memory that remains.
Let’s capture this memory in something meaningful, something touchable that we can keep with us, always. A special rememberance representing an everlasting moment of happiness, virtue or love capturing the artistic and spiritual life of its keeper. A keepsake to make new memories with and which can make you aware of an extraordinary feeling: the feeling of Saudade.